1. Who we are
This Privacy Policy explains how Dental Innovation of Plano, DBA Texas Dental Specialists (“we,” “us,” or “our”), collects, uses and protects information when you visit lonestararchimplants.com (the “Site”), call us, or otherwise contact us through the Site.
Health information we create or receive as part of your dental care is also protected under the Health Insurance Portability and Accountability Act (HIPAA). How we use and disclose that information is described in our Notice of Privacy Practices, available at our office or on request. If this Policy and our Notice of Privacy Practices conflict regarding protected health information, the Notice controls.
2. Information we collect
Information you provide. When you call, email or contact us, you may share your name, phone number, email address, the service you are interested in, preferred appointment times and any details you choose to tell us.
Information collected automatically. When you browse the Site, we and our service providers may automatically collect technical information such as IP address, device and browser type, pages viewed, referring URL, the date and time of your visit, and interactions such as clicks on call buttons.
Campaign information. If you arrive from an advertisement or link, we may record campaign details (for example, UTM parameters or ad click identifiers) to understand which advertising is effective.
3. Cookies, pixels and analytics
The Site may use cookies, pixels and similar technologies, including tools from providers such as Google (Analytics and Ads) and Meta (Facebook and Instagram), to measure traffic, understand how visitors use the Site and measure or improve our advertising. These tools may collect information about your activity on the Site and other websites over time.
We configure these tools so that we do not intentionally share protected health information with advertising platforms. You can control cookies through your browser settings, opt out of Google Analytics using Google’s browser add-on, and adjust ad preferences in your Google and Meta account settings. Some browsers send “Do Not Track” signals; because there is no common standard, the Site does not currently respond to them.
4. How we use information
- To respond to your questions and schedule consultations and appointments;
- To provide information about services such as the Lone Star Arch™ (All-on-X), same-day implants and dentures;
- To send appointment reminders and service-related communications;
- To operate, secure, maintain and improve the Site;
- To measure and improve our advertising and marketing;
- To comply with legal obligations and protect our rights.
5. How we share information
We do not sell your personal information. We may share information with:
- Service providers who help us operate the Site, phone and messaging systems, scheduling, analytics and advertising, under obligations to protect it;
- Financing providers, only when you choose to apply for financing;
- Legal and safety recipients when required by law, subpoena or court order, or to protect the rights, property or safety of our patients, staff or others;
- Successors in connection with a merger, sale or transfer of our practice.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent are excluded from all of the sharing categories above and will not be shared with any third parties, except service providers (such as our messaging platform) that deliver messages on our behalf.
6. SMS / text messaging
If you provide your mobile number and opt in, Texas Dental Specialists may send you text messages about your inquiry, appointment confirmations and reminders, scheduling, treatment follow-ups and billing, and, only if you separately agree, occasional promotional offers. Consent is not a condition of purchase or of receiving care.
- Message frequency varies. Message and data rates may apply.
- Reply STOP to opt out at any time; reply HELP for help, or call (214) 619-6329.
- Carriers are not liable for delayed or undelivered messages.
We do not sell, rent or share your mobile phone number or SMS opt-in consent with third parties or affiliates for their marketing or promotional purposes. Information collected for text messaging is used only to send the messages you requested and to provide customer support. See our Terms of Use for full SMS program terms.
7. Data retention and security
We keep personal information only as long as needed for the purposes described in this Policy or as required by law, including dental record-retention requirements. We use reasonable administrative, technical and physical safeguards to protect information. However, no method of transmission over the internet or electronic storage is completely secure, so please avoid sending sensitive health details through unsecured channels such as standard email or text.
8. Your choices and rights
You may ask us to access, correct or delete personal information we hold about you through the Site, or to stop marketing communications, by contacting us using the details below. Rights regarding your dental records, including access to and amendment of protected health information, are described in our Notice of Privacy Practices. Depending on where you live, you may have additional rights under applicable state law, and we will respond to verified requests as required.
9. Children’s privacy
The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the Site. Information about minor patients is handled by a parent or guardian in our office. If you believe a child has provided information through the Site, please contact us so we can delete it.
10. Third-party websites
The Site may link to third-party sites and services, such as Google Maps, review platforms, video hosts and financing providers. Their privacy practices are governed by their own policies, which we encourage you to review.
11. Changes to this policy
We may update this Privacy Policy from time to time. Changes are effective when posted on this page with a new “Last updated” date.
12. Contact us
Questions or requests about this Privacy Policy? Contact us:
Dental Innovation of Plano, DBA Texas Dental Specialists
2012 Southlake Glen Dr., Southlake, TX 76092
Phone: (214) 619-6329
Email: [email protected]